How a Story Can Change the World
People resonate with stories. Stories are a simple way to understand complex information and values in our world. They are easy to comprehend and identify with.
How to More Effectively Track Phone Calls in Google AdWords
Measurement is the cornerstone in running a successful marketing campaign. By measuring key metrics, we make changes to the ad creative, targeting, and placements in order to be able to get more conversions for fewer dollars.
Trends in the Digital Era
We need to be able to adapt to rapid change, everything is constantly transforming. Technology has created it’s own digital economy that is bridging gaps between big and small companies as well as local vs global companies.
Get Marketing Fit in 2017
Fitness and health are often the priority for most this time of year, but what about your business resolutions?
Become An Idea
In an economy like this, many businesses are taking the opportunity to stop and take stock in their company.
Leapfrogging Your Competition
In an economy such as the one Alberta faces right now, a rare and unique opportunity presents itself.
Why CEO’s Need To Tell Their Story
“Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character.”
Dreams and Resistance
“Many of life’s failures are people who did not realize how close they were to success when they gave up.”